GLOBAL SELLING
Build your global brand on Amazon.com
And access 20 Global Stores worldwide with Amazon Global Selling
Go global from the get go
While the average Singapore business takes years to expand their global customer reach to the US and Europe, the Amazon seller can enter 20 Global Stores including Amazon.com and Amazon.uk from the get go.
No physical presence needed. No long haul flights to find distributors and warehouses. No need to find customers. That's the Amazon Global Selling advantage.
Let Fulfillment by Amazon handle all the operational headaches while you focus on your brand.
No physical presence needed. No long haul flights to find distributors and warehouses. No need to find customers. That's the Amazon Global Selling advantage.
Let Fulfillment by Amazon handle all the operational headaches while you focus on your brand.
With Amazon, you can leverage the existing customer base and even shopping events like Prime Day. On Prime Day last year in the US, we made half a million in sales over two days.Ivan and Jane KeaBabies | Singapore seller in the US, Mexico, Canada, Europe and Singapore
One year in, we hit 7-figure sales on Amazon.com and this doubled in our second calendar yearCrystal RenAbound Lifestyle | Singapore seller in the US, UK, Mexico, Canada
We sometimes underestimate the vastness of the US. From a handful of orders to a few thousand orders a month, Fulfillment by Amazon allowed us to scale to all 50 states, with 2-day shipping.Samuel and Sing ChuenNaoki Matcha | Singapore seller in the US, UK
How does selling on Amazon work?
Selling on Amazon.com can be broken down into 4 main steps:
1) Creating an Amazon Seller Central account
2) Listing products for sale on Amazon
3) Fulfilling customer orders using different options such as Fulfillment by Amazon (FBA)
4) Receiving payments from your product sales on Amazon and maintaining your account health
1) Creating an Amazon Seller Central account
2) Listing products for sale on Amazon
3) Fulfilling customer orders using different options such as Fulfillment by Amazon (FBA)
4) Receiving payments from your product sales on Amazon and maintaining your account health
Why Singapore brands sell on Amazon.com
3 Billion+
Visits to Amazon stores in North America monthly, including Amazon USA
$1 Trillion+
Total e-commerce sales expected in the North American region in 2022
3.5 Billion+
Sales recorded by third-party selling partners during Prime Day 2020
New Seller Incentives
- Get 5% back on your first USD1,000,000 in branded sales
- Try Fulfillment By Amazon with free* inbound shipping, storage, liquidations and returns
- Get USD 200 credit for Sponsored Products CPC ads— to kickstart brand awareness
*Terms and conditions apply.
Enterprise Singapore Market Readiness Grant
Small and medium enterprises (SMEs) can receive an international boost with ESG’s Market Readiness Assistance (MRA) scheme to help take your business overseas via Amazon. SMEs can receive up to 70% of eligible costs, capped at S$100,000 per company per new country.
- Overseas Promotion: Up to S$20,000
- Overseas Business Development: Up to S$50,000
- Overseas Setup: Up to S$30,000
What can I sell?
There is a wide range of products that you can sell on Amazon. However, depending on the product, you may be required to apply for approval to sell or be registered under a professional seller account.
If you are shipping orders through Fulfilment By Amazon (FBA), it is important to ensure that your products are compliant with our product regulations.
View the table below for the full list of product categories with and without restrictions.
If you are shipping orders through Fulfilment By Amazon (FBA), it is important to ensure that your products are compliant with our product regulations.
View the table below for the full list of product categories with and without restrictions.
Product Category
Product examples
Conditions allowed
Categories without restrictions
Amazon Device Accessories
Accessories for Amazon devices
New, Used
Amazon Kindle
Accessories for Kindle devices
Used
Beauty
Bath and shower*
Fragrance
Haircare
Makeup
Skincare
See also Health & Personal Care category.
*Topicals require approval
Fragrance
Haircare
Makeup
Skincare
See also Health & Personal Care category.
*Topicals require approval
New
Books
Books
Calendars
Card decks
Journals
Magazines
Sheet music
Other publications
Calendars
Card decks
Journals
Magazines
Sheet music
Other publications
New, Used
Business Products (B2B Selling)
Business-related products across multiple categories
Special pricing features to target business customers
Special pricing features to target business customers
New, Used
Beauty Tools & Accessories
Bags and cases
Brushes
Tools for hairstyling
Tools for skincare
Brushes
Tools for hairstyling
Tools for skincare
New
Camera & Photography
Cameras
Camcorders
Telescopes
Camcorders
Telescopes
New, Used
Cell Phone
Cell phones
Cell phone accessories
Note: Products must be listed using the manufacturer’s Universal Product Code (UPC).
Cell phone accessories
Note: Products must be listed using the manufacturer’s Universal Product Code (UPC).
New, Used, Unlocked
Clothing & Accessories
Athletic apparel
Belts
Innerwear
Outerwear
Wallets
Belts
Innerwear
Outerwear
Wallets
New
Electronic Accessories
Audio and video
Camera
Car electronics
Cell phone
Computer
Photo
Office accessories
Camera
Car electronics
Cell phone
Computer
Photo
Office accessories
New, Used
Fashion Jewelry
Any kind of jewelry that does not contain precious or semi-precious gemstones, pearls, metals.
New
Home & Garden
Bath
Bedding
Craft
Dining
Furniture
Garden
Home appliances
Kitchen
Pet supplies
Pool supplies
Snow removal
Storage
Bedding
Craft
Dining
Furniture
Garden
Home appliances
Kitchen
Pet supplies
Pool supplies
Snow removal
Storage
New, Used, Collectible
Luggage & Travel Accessories
Backpacks
Bags
Briefcases
Luggage
Travel accessories
Umbrellas
Bags
Briefcases
Luggage
Travel accessories
Umbrellas
New
Musical Instruments
Guitars
Orchestra
Recording equipment
Orchestra
Recording equipment
New, Used, Collectible
Office Products
Calculators
Furniture
Printers
Office supplies
Furniture
Printers
Office supplies
New, Used, Collectible
Outdoors
Cycling
Outdoor gear
Outdoor sports apparel
Outdoor gear
Outdoor sports apparel
New, Used
Shoes, Handbags & Sunglasses
Boots
Eyewear frames
Handbags
Sandals
Shoes
Slippers
Sunglasses
Eyewear frames
Handbags
Sandals
Shoes
Slippers
Sunglasses
New
Software & Computer Games
Business
Children's software
Media education
PC games
Security
Utility
Children's software
Media education
PC games
Security
Utility
New, Used
Sports
Boating and fishing
Exercise and fitness
Game room
Hunting accessories
Licensed/fan shop
Team sports
Exercise and fitness
Game room
Hunting accessories
Licensed/fan shop
Team sports
New, Used, Collectible
Tools & Home Improvement
Appliance parts
Building materials
Electrical
Hand and power tools
Plumbing
Building materials
Electrical
Hand and power tools
Plumbing
New, Used
Toys & Games
Action figures
Arts and crafts
Board games
Dolls
Learning toys
Holiday selling requirements apply to this category.
Arts and crafts
Board games
Dolls
Learning toys
Holiday selling requirements apply to this category.
New, Collectible
Video Games & Video Game Consoles
Console games
Game consoles
Game console accessories
Game consoles
Game console accessories
New, Used, Collectible
Categories with restrictions
Animal-Related Products
View restrictions on animals and animal-related products on Seller Central.
New
Automotive & Powersports
View restrictions on automotive and Powersports products on Seller Central.
New, Used, Collectible
Baby Products
Carriers
Diapers
Feeding products
Food
Strollers
Topicals
Toys
Diapers
Feeding products
Food
Strollers
Topicals
Toys
New
Beauty Topicals
Bath and shower
Cosmetics
Fragrance
Haircare
Makeup
Skincare
Topicals
Cosmetics
Fragrance
Haircare
Makeup
Skincare
Topicals
New
Certified Refurbished
Computers
Kitchen appliances
Laptops
Office equipment
Smartphones
Tablets
Kitchen appliances
Laptops
Office equipment
Smartphones
Tablets
See Amazon Renewed
Collectible Coins
Graded collectible coins minted by governments
Gold coins
Silver coins
Platinum coins
Palladium coins
USA Mint packaged product
Gold coins
Silver coins
Platinum coins
Palladium coins
USA Mint packaged product
Collectible
Cosmetics & Skin/Hair Care
View restrictions on cosmetics and skin and hair care products on Seller Central.
New
Entertainment Collectibles
Animation cels
Celebrity signed photos
Limited-edition figures and bust
Original movie posters
Celebrity signed photos
Limited-edition figures and bust
Original movie posters
Collectible
Explosives, Weapons, & Related Items
View restrictions on explosives and weapons on Seller Central.
New
Handmade
Handmade products
Hand-altered products
Hand-altered products
See Amazon Handmade
Health & Personal Care
Dietary supplements
First aid
Feminine hygiene
Nutrition
First aid
Feminine hygiene
Nutrition
New
Historical & Advertising Collectibles
Promotional materials related to consumer brands.
Vintage collectables related to historical people, places, or events.
Vintage collectables related to historical people, places, or events.
Collectible
Human Parts & Burial Artifacts
View restrictions on human parts and burial artifacts on Seller Central.
New
Industrial & Scientific
Electronic components
Industrial materials
Janitorial
Lab equipment and supplies
Power transmission
Sanitation
Industrial materials
Janitorial
Lab equipment and supplies
Power transmission
Sanitation
New
Pet Products
8% for products with a total sales price of S$20 or less, and 10% for items with a total sales price greater than S$20.
S$0.43 (w/GST), S$0.40 (w/o GST)
Lock Picking & Theft Devices
View restrictions on lock picking and theft devices on Seller Central.
New
Medical Devices & Accessories
View restrictions on medical devices and accessories on Seller Central.
New
Medication
Drugs that are approved by the Food and Drug Administration (FDA) to be sold over the counter.
View restrictions on drugs and drug paraphernalia on Seller Central.
View restrictions on drugs and drug paraphernalia on Seller Central.
New
Music
Cassettes
CDs
Vinyl
Other sound recordings
CDs
Vinyl
Other sound recordings
New, Used, Collectible
Offensive & Controversial Materials
View restrictions on offensive and controversial materials on Seller Central.
New
Plants, Plant Products, & Seeds
View restrictions on plants, plant products and seeds on Seller Central.
New
Sports Collectibles
Autographed items
Game-used items
Trading cards
Game-used items
Trading cards
Collectible
Tobacco & Tobacco-Related Products
View restrictions on tobacco and tobacco-related products on Seller Central.
New
Video, DVD & Blu-Ray
View restrictions on video, DVD and Blu-ray on Seller Central.
New, Used, Collectible
Watches
All types of watches
New
Warranties, Services Plans, Contracts & Guarantees
View restrictions on warranties, services plans, contracts and guarantees on Seller Central.
N/A
Fees
Amazon offers flexible options for sellers to cater to your unique business needs and goals. Factors that determine the fees involved include the selling plan you opt for, product category and fulfilment strategy amongst other variables.
Selling Plan
The Individual plan costs $0.99 per unit sold while the Professional plan costs a flat monthly fee of $39.99, regardless of the quantity sold.
Referral Fees
For each unit sold, Amazon imposes a referral fee. The amount is based on the product category and most fees fall between 8% to 15%.
Fulfilment Fees
Order fulfilment fees will depend on whether you opt to fulfil your own orders (i.e., Fulfilment by Merchant) or use FBA.
Other Costs
Other costs that you may incur include storage fees and other optional features such as advertising and order fulfilment services.
*Fees are accurate as of 13 April 2022
Why Fulfillment by Amazon (FBA)?
Fulfillment by Amazon (FBA) is an order fulfillment service that empowers businesses to scale by providing access to Amazon’s logistics network to all 50 states in the US. Store your products in Amazon’s fulfillment centers and we will pick, pack and ship them as orders are made. We also handle customer service and returns to help ease the operational burdens for cross-border e-commerce.
Benefits of FBA
Attract more customers with Amazon Prime free* shipping
FBA products are eligible for free* two-day shipping for Amazon Prime members and free* shipping for all US customers. The Prime logo is displayed on selected FBA listings so customers know that Amazon manages the order fulfillment, allowing you to attract more customers.
*Terms and conditions apply.
Customers enjoy Amazon’s reliable customer service
With FBA, you can tap on Amazon’s globally extensive customer service network to manage customer enquiries. We also handle the refunds and returns for your FBA orders, so you can focus on your brand and product development. Leave the operational concerns to us.
Cost-effective fulfillment services
You are only charged for the orders fulfilled by us. The cost of shipping is included in your fees, with no extra charge for Amazon Prime free* shipping on eligible orders. Use the FBA revenue calculator to see real-time cost comparisons between your fulfillment and FBA.
*Terms and conditions apply.
Registration
Registration Process
To help you successfully complete the account registration process, we have created a North America Registration Guide.
Account Reactivation
Once the account registration is completed, you find out your account has been deactivated when you enter Seller Central. Amazon may suspend sellers Accounts to request for more information in order to maintain a trustworthy store for buyers and sellers. You can check the "Performance Notification" for detailed reasons, prepare the required corresponding materials to file an appeal, and reactivate your account.
FAQs
About Amazon Global Selling
Why start with Amazon.com?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store. What are you waiting for? You can sign up as a seller to sell on Amazon.com here
How can I start selling and become an Amazon Seller?
To find out more about how to become an Amazon seller, you can click here
What is the market size if I were to sell on Amazon.com?
Amazon.com has hundreds of millions of Amazon customers who can search for your products everyday. With one unified selling account across North America, you can also expand to sell in Canada and Mexico.
Products
Is my product eligible to be sold on Amazon.com?
More than 20 categories are open for selling on Amazon; products in these categories can be listed without specific permissions from Amazon. You can visit this link to find out more about product categories available on Amazon.com here.
Do my products need approval for listing on Amazon.com?
Prior approval may be required to list certain products in certain categories. Check out the list of products that may require prior approval here.
How to register a brand or trademark on Amazon?
Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. You can find out more here: https://brandservices.amazon.com/eligibility
Pricing and Fees
How much does it cost to sell on Amazon Global Selling?
The associated fees to sell on Amazon.com would include selling plan subscription fees, category referral fees and fulfillment fees.
- Referral fees vary across categories. Learn more about Selling on Amazon.com pricing here
- If you choose to list your products with Fulfillment by Amazon (FBA) to pick, pack, ship, and provide customer service for your products, the associated fees would also include storage fees and Fulfillment Fees. Learn more about FBA pricing on Amazon.com here
- Promotional offers:
The Fulfilment by Amazon (FBA) New Selection program offers benefits on storage, liquidation and new branded products to help you accelerate early sales. Once you enrol in the program, you can use these benefits for an unlimited number of new parent ASINs each year. - By participating in Fulfillment by Amazon (FBA) New Selection, you might qualify for free* monthly storage, free* liquidations of unproductive inventory, and free* return processing for all eligible new-to-FBA parent ASINs for a limited time. For brand registered sellers you may qualify to receive a monthly rebate of 5% on your sales of eligible branded new-to-FBA parent ASINs.
*Terms and conditions apply.
Will there be any tax imposed on my products?
Yes. The seller is responsible for export Customs Fees (if any) and the buyer is responsible for any import Customs Fees related to their purchase. Customs Fees paid by any party (if any) are in addition to the sales proceeds collected by Amazon. For more additional information about shipping products internationally, see Important information for international sellers, or consult a tax expert via Amazon's Service Provider Network.
How and when will I be paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.
Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.
Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.
Which currency will I be paid in?
Once your bank account is registered, all payments will be automatically made to that account in the local currency of the bank location country using Amazon Currency Converter for Sellers.
Account Registration
What documents are required to register an Amazon.com selling account?
Refer to the registration guide for more details.
What’s the difference between an individual and professional seller account? Which one should I choose?
The Individual plan costs $0.99 USD per sale, while sellers using the Professional plan pay $39.99 USD per month, no matter how many items you sell. If you sell more than 40 items a month, the Professional option makes a lot of sense. Whichever plan you select, don’t worry about making the wrong choice — you can change plans at any time. Professional selling plans also provide you with more tools such as advertising and promotional coupons which could be helpful for new brands starting out on Amazon.com
I have registered from Amazon and they are requiring me to put credit card details at the billing stage. Will I be charged after proceeding with this?
You will be billed only when you have completed the registration process and all Seller documentation has been approved.
Amazon Prime and FBA
Why should I be Prime eligible?
If you’re using Amazon’s FBA program, and you have enough inventory to spread around through its fulfillment network, then your product will qualify for Amazon Prime. Selling Prime is key to being successful on Amazon as it means your products will be shipped to customers within 2 days to all 50 states in the US. Plus, you get the “Amazon Prime” badge on your listing, which means you’ll have a better chance of selling your product. Customers love fast shipping. Calculate your profit with our FBA Calculator
If we use FBA, what courier service do we use to send our stock to your warehouse in the US?
You can visit this page for a list of service providers https://sellercentral.amazon.com.sg/spn
How much does FBA cost?
With Fulfillment by Amazon (FBA), you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfillment centres and pay for fulfillment services and storage space used. See how to determine the product size tier for your items here
